Oakley Greenfade

Oakley set out to build a campaign around Bubba Watson’s singular approach to golf—his obsession with the craft, his unconventional personality, and the individuality that made him one of the sport’s most recognizable players.

We developed the One Obsession campaign through story, creative direction, photography, video, and a distinct visual identity designed to turn that idea into a cohesive brand experience across every campaign touchpoint.