Adidas SF

Adidas Originals set out to create a downtown San Francisco retail experience that felt unmistakably connected to the city—not simply an Adidas store placed within it.

We developed the creative direction and visual system around the character of San Francisco, translating neighborhood details, local culture, and the city’s creative energy across the store environment, campaign, events, windows, social, and supporting activations. The result was a flexible identity that could live both as a retail experience and as a platform for the local creative community.